Pinterest Content Creation Best Practices

Publishing new, original content on a regular basis is the best way to build an audience on Pinterest and improve your performance over time! We recommend publishing new ideas with new images, titles, and descriptions to provide Pinners with the best possible experience. Learn more.

Make sure that each design you’ve selected presents your content in a unique way, and that you’re not overusing the same photo or overly similar text! We recommend creating a few different designs to appeal to different audiences, or to test a couple distinct styles to see what performs best (in moderation, don’t overdo it!). Creating an excessive number of images or publishing many similar Pins for the same idea is highly discouraged because it creates a poor experience for your followers, and can result in lower distribution or being flagged for spam.

When attempting to identify potential audiences or contexts, here are a few questions you can ask yourself:

  • How can you engage a brand new audience you might not be reaching today? Hint: use different keywords to appear in more unique searches.
  • How can you get your content into new searches and in front of new people on Pinterest by relating it to a variety of common everyday interests?
  • What current trends could you incorporate? Hint: Check out trends.pinterest.com for ideas!
  • What are some upcoming seasonal months or important life events for which your content may be especially relevant?

Think about what might appeal to each audience you’re trying to reach. What might they search for that would be relevant to your content? Use a new title and description, try new photos, and switch your color palettes in ways that you think would best appeal to those you’d like to target!

Avoid designs with the same photo or title. We only recommend selecting a few designs for your idea and ensuring that each of them presents your content in a unique way. Creating an excessive number of images or publishing many similar Pins for the same idea is highly discouraged because it creates a poor experience for your followers, and can result in lower distribution or being flagged for spam.

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