How often should I Pin?

Deciding how many pins to post to Pinterest each day can be tricky. On one hand you don't want to Pin too often and overwhelm your audience, but you also want to be active enough that your content is regularly seen. Unfortunately, because each user on Pinterest is different, there is not one magic number for how many times you should Pin per day. 

We usually recommend looking at how much time you have to commit to generating content to Pin, so you have a consistent flow of Pins to your boards. There's no point in pinning 100 times per day if you don't have the time and content to fill those slots from week to week. You want to be able to set yourself up to maintain a flow of relevant and quality information. 

From Pinterest's Best practices for success on Pinterest:

It’s a good idea to save Pins regularly—consistent, daily activity is better than a once-a-week flurry. Be patient and stick with it. Unlike social networks where all of your audience reach typically happens in the first 24 hours, the reach of your content on Pinterest will continue to grow over time as Pinners discover and save your Pins. Publishing consistently over consecutive months is the best way to build a dedicated audience.

This is why Tailwind's analytics are so useful! You can try different pinning schedules and quickly get insights on what works best for your audience. For example, you can increase your pinning rate to 30-40 pins per day, and monitor your engagement for a while. If you don't see the results you want, you can then always change up your strategy (whether that is the pinning rate, or the content you are posting). 

Being able to analyze your account and engagement while testing new strategies is one of the best ways to find what works for you and your audience! 

Learn more about tracking your Pinterest Performance with Tailwind in our Knowledge Base article: How do I see how my Pinterest is performing over time?

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